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Digtal Marketing

Classroom Recordings


Description
A library of all previously recorded classroom session for you to look over in your own time. These can be viewed as many times as you wish and act as a great reminder ahead of any exams you may take.
Content
  • Social Media - Scheduling Posts
  • Social Media – Scheduling Posts 15/08/2023
  • Social Media – Scheduling Posts 15/08/2023
  • Social Media - Strengths and Weaknesses
  • Social Media - Strengths and Weaknesses Part 1 09/02/2024
  • Social Media - Strengths and Weaknesses Part 1 09/02/2024
  • Social Media – Strengths and Weaknesses Pt 2 13/02/2024
  • Social Media – Strengths and Weaknesses Pt 2 13/02/2024
  • SOCIAL MEDIA - RULES AND ETIQUETTE
  • Social Media – Rules and Etiquette Pt 1 22/09/2023
  • Social Media – Rules and Etiquette Pt 1 22/09/2023
  • Social Media – Rules and Etiquette Pt 2 26/09/2023
  • Social Media – Rules and Etiquette Pt 2 26/09/2023
  • SOCIAL MEDIA - HASHTAGS
  • Social Media – Use of Hashtags 29/09/2023
  • Social Media – Use of Hashtags 29/09/2023
  • SOCIAL MEDIA – BUSINESS CONTEXT
  • Social Media – Business Context Pt 1 23/05/2023
  • Social Media – Business Context Pt 1 03/10/2023
  • Social Media – Business Context Pt 2 06/10/2023
  • Social Media – Business Context Pt 2 06/10/2023
  • SOCIAL MEDIA – COMPETITORS AND CUSTOMERS
  • Social Media – Competitors and Customers 10/10/2023
  • Social Media – Competitors and Customers 10/10/2023
  • SOCIAL MEDIA - POSITIVES & NEGATIVES
  • Social Media - Positives and Negatives 08/03/2024
  • Social Media - Positives and Negatives 08/03/2024
  • SEO - HOW AND WHY CONTENT IS MADE
  • SEO - How and Why Content is Made 13/03/2024
  • SEO - How and Why Content is Made 12/03/2024
  • SEO – KEYWORDS
  • `SEO - Keywords Part 1 20/10/23
  • SEO - Keywords Part 1 20/10/23
  • SEO – Keywords Part 2 19/03/2024
  • SEO – Keywords Part 2 19/03/2024
  • SEO Keywords Part 3 (16/06/23)
  • SEO Keywords Part 3 (16/06/23)
  • SEO - GOOGLE ADS
  • SEO – Google Ads Part 1 26/03/2024
  • SEO – Google Ads Part 1 26/03/2024
  • SEO - Google Ads Part 2 02/04/2024
  • SEO - Google Ads Part 2 02/04/2024
  • MARKETING TOOLS - APPROPRIATE USE
  • Marketing Tools - Appropriate Use Pt 1 07/11/2023
  • Marketing Tools - Appropriate Use Pt 1 07/11/2023
  • Marketing Tools - Appropriate Use Pt 2 (10/11/2023)
  • Marketing Tools - Appropriate Use Pt 2 (10/11/2023)
  • MARKETING TOOLS - EFFECTIVE COMMUNICATION
  • Marketing Tools - Effective Communication Pt 1 12/04/2024
  • Marketing Tools - Effective Communication Pt 1 12/04/2024
  • Marketing Tools - Effective Communication Pt 2 16/04/2024
  • Marketing Tools - Effective Communication Pt 2 16/04/2024
  • MARKETING TOOLS - CONTENT COMMUNICATION
  • Marketing Tools - Content Communication Pt 1 19/04/2024
  • Marketing Tools - Content Communication Pt 1 19/04/2024
  • Marketing Tools - Content Communication Pt 2 24/11/2023
  • Marketing Tools - Content Communication Pt 2 23/04/2024
  • Marketing Tools – Marketing Channels 18/04/2023
  • Marketing Tools – Marketing Channels 18/04/2023
  • CRM Systems
  • CRM Systems – Variations and Features 30/04/2024
  • CRM Systems - Variations and Features 30/04/2024
  • SEO – Promote and Link Content
  • SEO – Promote and Link Content 28/11/2023
  • SEO – Promote and Link Content 26/04/2024
  • The Digital Environment
  • The Digital Environment-How Teams Work 08/12/2023
  • The Digital Environment - How Teams Work 28/07/2023
  • The Digital Environment – Engaging Content Pt 1 12/12/2023
  • The Digital Environment - Engaging Content Pt 1 12/12/2023
  • The Digital Environment – Engaging Content Pt 2 04/08/23
  • The Digital Environment – Engaging Content Pt 2 04/08/23
  • The Digital Environment – Current Trends 20/12/2023
  • The Digital Environment - Current Trends 20/12/2023
  • BRANDING
  • Branding - Pros and Cons 11/08/2023
  • Branding - Pros and Cons 11/08/2023
  • Branding – The Sales Process 12/09/2023
  • Branding – The Sales Process 12/09/2023
  • Cyber Security
  • Cyber Security – Security in Business 12/01/2024
  • Cyber Security – Security in Business 12/01/2024
  • Cyber Security – Security Policies 16/01/2024
  • Cyber Security – Security Policies 16/01/2024
  • Cyber Security - GDPR and the Data Protection Act 19/01/2024
  • Cyber Security - GDPR and the Data Protection Act 19/01/2024
  • How to Escalate Threats, Store and Dispose of Information pt1 21/04/2023
  • How to Escalate Threats, Store and Dispose of Information pt2 21/04/2023
  • How to Escalate Threats, Store and Dispose of Information 21/04/2023
  • GOOGLE ANALYTICS WORKSHOP
  • Google Analytics 4 - Skillshop Course
  • Google Analytics - Workshop Pt 1 30/01/2024
  • Google Analytics - Workshop Pt 1 - For Beginners 05/09/2023
  • Google Analytics - Workshop Pt 2 02/02/2024
  • Google Analytics - Workshop Pt 2 - Advanced 08/09/2023
  • THE DIGITAL TEAM
  • Roles and Responsibilities 23/01/2024
  • Roles and Responsibilities 23/01/2024
  • Influencing the Team 25/01/2024
  • Influencing the Team 25/01/2024
  • The Digital Team - Working Together 30/01/2024
  • The Digital Team - Working Together 30/01/2024
  • The Digital Team - Strategy Alignment Part 1 01/02/2024
  • The Digital Team - Strategy Alignment Part 1 01/02/2024
  • The Digital Team - Strategy Alignment Part 2 07/02/2024
  • The Digital Team - Strategy Alignment Part 2 07/02/2024
  • The Digital Team – Meeting the Brief Part 1 16/07/2024
  • The Digital Team – Meeting the Brief Part 1 16/07/2024
  • The Digital Team – Meeting the Brief Part 2 18/07/2024
  • The Digital Team – Meeting the Brief Part 2 18/07/2024
  • The Digital Team - Impact on Social Media Marketing Pt 1 23/07/2024
  • The Digital Team - Impact on Social Media Marketing Pt 1 31/08/2023
  • The Digital Team - Impact on Social Media Marketing Pt 2 05/09/2023
  • The Digital Team - Impact on Social Media Marketing Pt 2 05/09/2023
  • MARKET SEGMENTATION
  • Market Segmentation – Strategies Pt 1 07/09/2023
  • Market Segmentation – Strategies Pt 1 07/09/2023
  • Market Segmentation – Strategies Pt 2 12/09/2023
  • Market Segmentation – Strategies Pt 2 12/09/2023
  • Market Segmentation - B2C vs B2B 14/09/2023
  • Market Segmentation - B2C vs B2B 14/09/2023
  • Market Segmentation - Communication Best Practice 19/09/2023
  • Market Segmentation - Communication Best Practice 19/09/2023
  • Market Segmentation - Different Audiences Pt 1 07/03/2024
  • Market Segmentation - Different Audiences Pt 1 07/03/2024
  • Market Segmentation - Different Audiences Pt 2 12/03/2024
  • Market Segmentation - Different Audiences Pt 2 12/03/2024
  • Online Reputation
  • Online Reputation – Responses Pt 1 14/03/2024
  • Online Reputation – Responses Pt 1 14/03/2024
  • Online Reputation – Responses Pt 2 19/03/2024
  • Online Reputation – Responses Pt 2 19/03/2024
  • Online Reputation - Monitor and Manage Reputation Pt 1 27/08/2024
  • Online Reputation - Monitor and Manage Reputation Pt 1 27/08/2024
  • Online Reputation - Monitor and Manage Reputation Pt 2 29/08/2024
  • Online Reputation - Monitor and Manage Reputation Pt 2 29/08/2024
  • The Marketing Mix
  • The Marketing Mix - The 7P's Pt1 28/03/2024
  • The Marketing Mix - The 7P's Pt1 28/03/2024
  • The Marketing Mix - The 7P's Pt 2 02/04/2024
  • The Marketing Mix - The 7P's Pt 2 02/04/2024
  • The Marketing Mix - Understanding and Application 04/04/2024
  • The Marketing Mix - Understanding and Application 04/04/2024
  • Product and Customer Lifecycle
  • The Customer Lifecycle 16/04/2024
  • The Customer Lifecycle 16/04/2024
  • The Product Lifecycle Pt 1 18/04/2024
  • The Product Lifecycle Pt 1 18/04/2024
  • The Product Lifecycle Pt 2 23/04/2024
  • The Product Lifecycle Pt 2 23/04/2024
  • Variation of Acquisitions Pt 1 25/04/2024
  • Variation of Acquisitions Pt 1 25/04/2024
  • Variation of Acquisitions Pt 2 30/04/2024
  • Variation of Acquisitions Pt 2 30/04/2024
  • New and Repeat Business – Pt 1 02/05/2024
  • New and Repeat Business – Pt 1 02/05/2024
  • New and Repeat Business - Pt 2 07/05/24
  • New and Repeat Business - Pt 2 07/05/24
  • Product and Customer Lifecycle - The Product Lifecycle Pt 1 06/12/22
  • Product and Customer Lifecycle - The Product Lifecycle Pt 1 06/12/22
  • Product and Customer Lifecycle - The Product Lifecycle Pt 2 08/12/22
  • Product and Customer Lifecycle - The Product Lifecycle Pt 2 08/12/22
  • Relationship Marketing
  • Relationship Marketing- Benefits and Restrictions Pt1 14/05/24
  • Relationship Marketing - Benefits and Restrictions Pt1 14/05/24
  • Relationship Marketing - Benefits and Restrictions Pt 2 27/06/2023
  • Relationship Marketing - Benefits and Restrictions Pt 2 27/06/2023
  • Relationship Marketing - Benefits and Restrictions Pt 2.pptx
  • Relationship Marketing - Benefits and Restrictions Pt 2 16.05.2024
  • TARGETED DIGITAL CHANNELS
  • Targeted Digital Channels - Alignment of Products 21/05/2024
  • Targeted Digital Channels - Alignment of Products 21/05/2024
  • Targeted Digital Channels - Targeted Campaigns Part 1 23/05/2024
  • Targeted Digital Channels - Targeted Campaigns Part 1 23/05/2024
  • Targeted Digital Channels - Targeted Campaigns Part 2 28/05/2024
  • Targeted Digital Channels - Targeted Campaigns Part 2 28/05/2024
  • Targeted Digital Channels - Targeted Campaigns Part 3 30/05/2024
  • Targeted Digital Channels - Targeted Campaigns Part 3 30/05/2024
  • Targeted Digital Channels - Choosing Content Pt 1 09/01/2025
  • Targeted Digital Channels - Choosing Content Pt 1 09/01/2025
  • Targeted Digital Channels - Choosing Content Pt 2 14/01/2025
  • Targeted Digital Channels - Choosing Content Pt 2 14/01/2025
  • Targeted Digital Channels - Engage the Audience Pt 1 11/06/2024
  • Targeted Digital Channels - Engage the Audience Pt 1 11/06/2024
  • Targeted Digital Channels - Engage the Audience Pt 2 13/06/2024
  • Targeted Digital Channels - Engage the Audience Pt 2 13/06/2024
  • Targeted Digital Channels - Increasing Traffic Pt 1 18/06/2024
  • Targeted Digital Channels - Increasing Traffic Pt 1 18/06/2024
  • Targeted Digital Channels - Increasing Traffic Pt 2 18/01/2024
  • Targeted Digital Channels - Increasing Traffic Pt 2 18/01/2024
  • Targeted Digital Channels - Click Through Rate 16/01/2024
  • Targeted Digital Channels - Click Through Rate 16/01/2024
  • WEB PRINCIPLES
  • Web Principles – Browsers, Applications and Protocols 23/05/2024
  • Web Principles – Browsers, Applications and Protocols 23/05/2024
  • Web Principles - How Search Engines Operate 30/05/2024
  • Web Principles - How Search Engines Operate 30/05/2024
  • Web Principles – Cookies, Storage and Governance 06/06/2024
  • Web Principles – Cookies, Storage and Governance 06/06/2024
  • Coding and Logic – Application of Code 28/09/2023
  • Coding and Logic – Application of Code 28/09/2023
  • Web Development - Characteristics of Programming Language 05/10/2023
  • Web Development - Characteristics of Programming Language 05/10/2023
  • Web Development – Website Compatibility 19/10/2023
  • Web Development – Website Compatibility 19/10/2023
  • Website Compatibility/Characteristics of Programming Languages 15/02/2024
  • PORTFOLIO WORKSHOP
  • Portfolio Workshop v1
  • Portfolio Workshop v2
  • Portfolio Workshop 26/05/2022
  • Portfolio Workshop 12/10/2022
  • Portfolio Workshop 14/03/2023
  • Portfolio Workshop 25/07/2023
  • Portfolio Workshop 11/04/2024
  • Portfolio Competency Checklist
  • Portfolio Workshop 24/09/2023
  • Employability Sessions
  • Employability Session - CV Workshop
  • Employability Session - Job Search and Interviews
Completion rules
  • All units must be completed
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