"Digital Marketing Metrics Made Simple" is a practical guide that breaks down essential metrics to help you measure, analyse, and improve your marketing performance. Covering Key Performance Indicators (KPIs), Conversion Rates, Traffic Sources, and Customer Lifetime Value (CLV) with Retention, the course explains what each metric means, how to calculate it, and how to use it to make data-driven decisions. You’ll learn how to choose the right KPIs for your goals, track where your audience comes from, optimise conversion rates, and increase customer value through retention strategies—all in a clear, jargon-free format designed for beginners and professionals alike.