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_Skills Bootcamp - All Resources

01. DM Recordings - (15-07)


Description
A library of all previously recorded classroom session for you to look over in your own time. These can be viewed as many times as you wish and act as a great reminder ahead of any exams you may take.
Content
  • Week 1
  • ilt_1752493809
  • session 1 - Welcome 15-07.mp4
  • Session 1 - Welcome.pptx
  • Value the Opportunity.docx
  • What is Digital Marekting video.docx
  • Digital Marketing Bootcamp 10 week sessions.docx
  • BUD How to login and upload.docx
  • Canva Online Whiteboard for Collaborative Tasks.docx
  • ChatGPT v Gemini.docx
  • Attending Live Events and Webinars.docx
  • ilt_1752493879
  • Session 2 Business & DM 15-07.mp4
  • Session 2 - Dgitial Marketing.pptx
  • Positioning map blank template.pptx
  • Canva Online Whiteboard for Collaborative Tasks.docx
  • Group Task Session 2.docx
  • Solo Task Session 2.docx
  • Using Generative AI Tools during this DM bootcamp.docx
  • Data Privacy - protecting data.docx
  • Example case study market research.docx
  • Example Personas.docx
  • Target audience aligned to their buying journey (the cusotmer journey).docx
  • Market Research Jobs.docx
  • Week 2
  • ilt_1753031591
  • 15-07 Session 3 Power of AI.mp4
  • DM Session 3 - The Power of AI.pptx
  • Group Task session 3.docx
  • AI Tools Used in Digital Marketing.docx
  • Improving Productivity with AI Tools.docx
  • Gen AI Prompting.docx
  • EXTRA INFORMATION - prompt types with examples.docx
  • Basic AI Elements.docx
  • Opting out - train AI models.docx
  • ilt_1753031677
  • session 4 15-07 content creation.mp4
  • Session 4 Content Creation.pptx
  • Group Task Session 4.docx
  • Content in Context.docx
  • Customer Search Intent.docx
  • Creating Effective CTA.docx
  • Content Type aligned to the Cusotmer Journey.docx
  • Time to move customer on their buying journey.docx
  • Simple Guide to Use Canva, Adobe Express & Copy.ai to create content.docx
  • How to create a simple video in Canva and Adobe Express.docx
  • Week 3
  • ilt_1753630173
  • Session 5 Content Strategy 15-07.mp4
  • DM Session 5 Content Strategy.pptx
  • Group Task Session 5.docx
  • Content strategy is the planning.docx
  • Content Strategy and Digital Marketing.docx
  • Measuring Content Strategy Success.docx
  • Notion ai.docx
  • John Lewis Content Strategy & Plan Case Study.docx
  • ilt_1753630252
  • Session 6 - SEO p1 15-07.mp4
  • DM Session 6 - SEO part 1.pptx
  • Session 6 - Group Task.docx
  • ON page SEO.docx
  • Seed and Related keywords instructions.docx
  • Content & Keywords - they fit together.docx
  • Choosing Types of keywords.docx
  • Business Example - On page SEO.docx
  • AI for Search Engines and SEO.docx
  • SEMrush free - How to use with example.docx
  • Copy ai - how to use it.docx
  • Writesonic ai - how to use it.docx
  • Google Console to analysie SEO - organic content and website.docx
  • Week 4
  • ilt_1754311420
  • Session 7 SEO p2 15-07.mp4
  • DM Session 7- SEO part 2.pptx
  • Group Task - Session 7.docx
  • Google Penguin Fighting unfair SEO.docx
  • Schema markup - richer text.docx
  • Core Web Vitals explanations.docx
  • What Is Google Lighthouse and How to Use It.docx
  • SEMrush free - How to use with example.docx
  • ilt_1754311541
  • Session 8 15 - 07 CRO.mp4
  • Session 8 CRO.pptx
  • Group Task - Session 8 CRO.docx
  • CRO Terminologies.docx
  • Budget Priced Tools for A-B testing tools.docx
  • CRO Persuasion principles.docx
  • WAVE.docx
  • Creating a CRO Strategy.docx
  • Week 5
  • ilt_1754579312
  • Competitor Analysis.pptx
  • Competitor Analysis.mp4
  • High competition paid keywords.docx
  • Market Entry and Exit.docx
  • Independent Activity.docx
  • How to Use SpyFu Without Signing In.docx
  • reflection form - competitor analysis.docx
  • SEMrush free - How to use with example.docx
  • SEMRush To use some of the basics features use this link.docx
  • practices
  • 10 transferable skills
  • cv and interviews.pptx
  • ilt_1755504799
  • REFLEction form
  • cv template
  • Video1783059926.mp4
  • Week 6
  • Session 11 - Email Marketing & Customer Journey.pptx
  • email marketing.mp4
  • AI Driven Personalisation and Automation.docx
  • B2B email marketing prioritises lead nurturing.docx
  • B2C and B2B EMarketing ROI.docx
  • Reflection Form for session 11.docx
  • Sustainability & Email Marketing.docx
  • CJ aligned to the Marketing Funnel.docx
  • Video Creation.pptx
  • Audicen types - engagment videos.docx
  • Create a Video using AI Templates.docx
  • Data driven Video Marketing.docx
  • Free Canva adding music and voice over.docx
  • Video Scripts why they matter.docx
  • Reflection form for session 12.docx
  • Week 7
  • LinkedIn.pptx
  • Video1787340836(1).mp4
  • Business Brand on Linkedin.docx
  • LinkedIn Ads for Businesses.docx
  • LinkedIn elements to edit and format.docx
  • Linkedin Profile Tips.docx
  • Linkedin Profile Tips.docx
  • Reflection form session 13.docx
  • Measuring success on Linkedin.docx
  • DM Session 14 SEM & PCC.pptx
  • Bidding google ads for beginners and tracking conversions.docx
  • Budget optimisation in PPC Budget Optimisation in PPC camapigns.docx
  • Cost of Keywords for PPC - session 16.docx
  • Reflection form session 14.docx
  • To open a Similarweb account and use for FREE.docx
  • Setting up a Google Ad account without campaign.docx
  • Week 8
  • Social Media.pptx
  • social media .mp4
  • Gymshark social media case study.docx
  • Organic Social Media Content.docx
  • Social Media High Quality Ad Copy.docx
  • REFLEC~1.DOC
  • SOCIAL~1.DOC
  • Social Media High Quality Ad Copy.docx
  • Web Analytics.pptx
  • AI and Automation for Web Analytics.docx
  • BI - Business Intelligence in Markeitng.docx
  • Data Driven decision Making.docx
  • Week 9
  • GA4.pptx
  • GA4 Terminologies -.docx
  • GA4 Explanation of Life Cycle Reports -.docx
  • AI the Future.pptx
  • AI revolutionising Digital Marketing.docx
  • AI Tools Used in Digital Marketing.docx
  • Week 10
  • Week 11
  • Strategy Creation.pptx
  • DM Presentation.pptx
  • Week 12
Completion rules
  • All units must be completed
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