15m - This video will be discussing The Advertising Standards Authority (ASA) the UK's regulator of advertising and how they apply the Ad Codes, written by the Committees of Advertising Practice (CAP). We will talk about how the ASA set out on the public record, how the advertising rules apply and where they draw the line in judging whether an ad has broken the rules. We will highlight how they proactively monitor ads across different sectors and media to make sure standards are being maintained.

Created September 2020