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Multi-Channel Marketer

MCM Classroom Recordings


Description
A library of all previously recorded classroom session for you to look over in your own time. These can be viewed as many times as you wish and act as a great reminder ahead of any exams you may take.
Content
  • Supportive Documents
  • MCM Portfolio Evidencing
  • BCS Project Report Sign Off
  • INTRODUCTION CALL
  • Multi-Channel Marketer – Course Introduction - 01/04/2025
  • Multi-Channel Marketer – Course Introduction - 01/04/2025
  • Digital Business Strategies
  • The Digital Team - Roles and Responsibilities (CEIAG) - 26/02/2025
  • The Digital Team - Roles and Responsibilities (CEIAG) - 26/02/2025
  • Competitor Analysis - Research Market Strategies - 13/11/2024
  • Competitor Analysis - Research Market Strategies - 13/11/2024
  • Marketing Guidelines - Regulatory Requirement - 12/03/2025 Neel
  • Marketing Guidelines - Regulatory Requirements - 12/03/2025 - Waqas
  • Marketing Guidelines - Regulatory Requirement - 20/11/2024 Neel
  • Marketing Guidelines - Regulatory Requirements - 20/11/2024 - Waqas
  • Marketing Guidelines - Marketing Ethics - 19/03/2025 - Waqas
  • Marketing Guidelines - Marketing Ethics - 19/03/2025 - Neel
  • Marketing Guidelines - Marketing Ethics - 27/11/2024 - Waqas
  • Marketing Guidelines - Marketing Ethics - 27/11/2024 - Neel
  • Marketing Guidelines - Brand Guidelines 26/03/2025 - Waqas
  • Marketing Guidelines - Brand Guidelines 26/03/2025 - Neel
  • Marketing Guidelines - Brand Guidelines 26/03/2025 - Waqas
  • The Digital Team – Meeting the Brief Pt 1 02/04/2025 - Waqas
  • The Digital Team – Meeting the Brief Pt 1 02/04/2025 - Neel
  • The Digital Team – Meeting the Brief Pt 1 02/04/25
  • The Digital Team – Meeting the Brief Pt 2 09/04/25 - Waqas
  • The Digital Team – Meeting the Brief Pt 2 - 09/04/2025 - Neel
  • The Digital Team – Meeting the Brief Pt 2 - 09/04/2025
  • The Digital Team – Meeting the Brief Pt 2 - 09/04/2025 - Neel
  • The Digital Team - Strategy Alignment Pt 1 16/04/2025 - Waqas
  • The Digital Team - Strategy Alignment Pt 1 16/04/2025 - Neel
  • The Digital Team - Strategy Alignment Pt 1 08/01/2025
  • The Digital Team - Strategy Alignment Pt 2 - 15/01/2025 - Neel
  • The Digital Team - Strategy Alignment Pt 2 - 23/04/2025 - Waqas
  • The Digital Team - Strategy Alignment Pt 2 25/09/2024
  • Market Segmentation – Strategies Pt 1 22/01/25 - Neel
  • Market Segmentation – Strategies Pt 1 22/01/2025
  • Market Segmentation – Strategies Pt 1 02/10/2024
  • Market Segmentation – Strategies Pt 2 09/10/2024
  • Market Segmentation – Strategies Pt 2 29/01//2025 - Neel
  • Market Segmentation – Strategies Pt 2 09/10/2024
  • Market Segmentation - B2C vs B2B 05/02/2025
  • Market Segmentation - B2C vs B2B 05/02/2025 - Neel
  • Relationship Marketing - Relationships and Loyalty 12/02/2025 - Neel
  • Relationship Marketing - Relationships and Loyalty 12/02/2025
  • Relationship Marketing - Customer Experience Management 19/02/2025
  • Relationship Marketing - Customer Experience Management 19/02/2025
  • Social Marketing
  • Careers Education Information Advice & Guidance (CEIAG) 07/02/2025
  • CEIAG CV Example
  • Careers Education Information Advice & Guidance (CEIAG) 07/02/2025
  • Social Media - Introduction 11/02/2025
  • Social Media - Introduction 11/02/2025
  • Social Media - Facebook and Instagram 14/02/2025
  • Social Media - Facebook and Instagram 14/02/2025
  • Social Media – Snapchat and TikTok 18/02/2025
  • Social Media – Snapchat and TikTok 18/02/2025
  • Social Media – X and LinkedIn 21/02/2025
  • Social Media – X and LinkedIn 21/02/2025
  • Social Media – Google My Business and YouTube 04/10/2024
  • Social Media – Google My Business and YouTube 04/10/2024
  • Social Media - Scheduling Posts 28/02/2025
  • Social Media - Scheduling Posts 28/02/2025
  • Social Media - Strategy Part 1 04/03/2025
  • Social Media - Strategy Part 1 04/03/2025
  • Social Media - Strategy Part 2 07/03/2025
  • Social Media - Strategy Part 2 04/06/2024
  • Social Media – Social Commerce and Affiliate Marketing 11/03/2025
  • Social Media – Social Commerce and Affiliate Marketing 18/10/2024
  • Social Media – Rules and Etiquette 14/03/2025
  • Social Media – Rules and Etiquette 14/03/2025
  • Social Media – Competitors and Customers 18/03/2025
  • Social Media – Competitors and Customers 18/03/2025
  • Branding – Brand Management - 21-03-2025
  • Branding – Brand Management 18-06-2024
  • Online Reputation - Monitor and Manage Reputation Pt 1 25-03-2025
  • Online Reputation - Monitor and Manage Reputation Pt 1 21-06-2024
  • Online Reputation - Monitor and Manage Reputation Pt 2 25-06-2024
  • Online Reputation - Monitor and Manage Reputation Pt 2 25-06-2024
  • SEARCH ENGINE OPTIMISATION
  • SEO - Introduction and Keywords Part 1 - 08/04/2025
  • SEO - Introduction 01-04-2025
  • SEO - Link Building 04/04/2025
  • SEO – Link Building 04/04/2025
  • SEO - Keywords Pt 1 08-04-2025
  • SEO – Keywords Pt 1 15-11-2024
  • SEO - Keywords Pt 2 19-11-2024
  • SEO – Keywords Pt 2 19-11-2024
  • SEO – Keywords Pt 3 22-11-2024 - Neel
  • SEO – Keywords Pt 3 22-11-2024 - Neel
  • SEO – Google Ads Pt 1 16/07/2024
  • SEO – Google Ads Pt 1 16/07/2024
  • SEO – Google Ads Pt 2 19/07/2024
  • SEO – Google Ads Pt 2 19/07/2024
  • SEO - Google Ads Part 1 and 2 - 26/11/2024 - Neel
  • SEO - Google Ads Part 1 - 26/11/2024 - Neel
  • SEO - Google Ads Part 2 - 22/04/2025 - Neel
  • ANALYTICS
  • Analytical Tools 25/04/2025 - Neel
  • Analytical Tools - 23/07/2024 - Waqas
  • Analytical Tools - 23/07/2024 - Waqas
  • Google Analytics Part 1 26/07/2024
  • Google Analytics Part 1 26/07/2024
  • Google Analytics Part 1 29/04/2025 - Neel
  • Google Analytics Part 2 10/12/2024 - Neel
  • Google Analytics Workshop Part 1 and 2 - Neel
  • Google Analytics Part 2 30/07/2024
  • Google Analytics Part 2 30/07/2024
  • EMAIL MARKETING
  • Email Marketing – Introduction 13/12/2024
  • Email Marketing – Introduction 13/12/2024
  • Email Marketing – Content & Customer Journeys 06/08/2024
  • Email Marketing – Content & Customer Journeys 06/08/2024
  • MARKETING TOOLS
  • Marketing Tools – Digital Toolbox 09/08/2024
  • Marketing Tools – Digital Toolbox 09/08/2024
  • Marketing Tools – Marketing Channels 13/08/2024
  • Marketing Tools – Marketing Channels 13/08/2024
  • Marketing Tools - Effective Communication Pt 1 07/01/2025
  • Marketing Tools - Effective Communication Pt 1 07/01/2025
  • Marketing Tools - Effective Communication Pt 2 10/01/2025
  • Marketing Tools - Effective Communication Pt 2 10/01/2025
  • Effective Communication - Prompt Engineering - 07/01/2025
  • Marketing Tools - Content Marketing Pt 1 - 14/01/2025
  • Marketing Tools - Content Marketing Pt 1 17/01/2025
  • Marketing Tools - Content Marketing Pt 2 17/01/2025
  • Marketing Tools - Content Marketing Pt 2 27/08/2024
  • CRM Systems – Variations and Features - 21/01/25 - Neel
  • CRM Systems – Variations and Features 30/08/2024
  • THE DIGITAL ENVIRONMENT
  • The Digital Environment – How Teams Work (Alternative Recording)
  • The Digital Environment – How Teams Work 24/01/2025
  • The Digital Environment – How Teams Work 24/01/2024
  • The Digital Environment - Trends and Insights 28/01/2025
  • The Digital Environment – Trends and Insights 28/01/2025
  • Cyber Security – Security in Business 10/09/2024
  • Cyber Security – Security in Business 10/09/2024
  • Cyber Security – GDPR and the Data Protection Act 13/09/2024
  • Cyber Security – GDPR and the Data Protection Act 13/09/2024
  • Campaign Management
  • Targeted Campaigns Pt1 17/12/2024
  • Targeted Campaigns Pt1 17/12/2024
  • Targeted Campaigns Pt2 03/10/2024
  • Targeted Campaigns Pt2 03/10/2024
  • Choosing Content Pt 1 09/01/2025
  • Choosing Content Pt 1 09/01/2025
  • Choosing Content Pt 2 14/01/2025
  • Choosing Content Pt 2 14/01/2025
  • Engage the Audience Pt 1 16/01/2025
  • Engage the Audience Pt 1 16/01/2025
  • Engage the Audience Pt 2 21/01/2025
  • Engage the Audience Pt 2 21/01/2025
  • Targeted Digital Channels - Increasing Traffic Pt 1 22/10/2024
  • Targeted Digital Channels - Increasing Traffic Pt 1 22/10/2024
  • Targeted Digital Channels - Increasing Traffic Pt 2 24/10/2024
  • Targeted Digital Channels - Increasing Traffic Pt 2 24/10/2024
  • THE MARKETING MIX
  • The Marketing Mix - The 7P's Pt 1 - 17/04/2025
  • The Marketing Mix - The 7P's Pt 1 - 17/04/2025
  • The Marketing Mix - The 7P's Pt 2 22/04/2025
  • The Marketing Mix - The 7P's Pt 2 22/04/2025
  • Employability Skills - CV and Progression 05/11/2024
  • Employability Skills - CV and Progression 05/11/2024
  • Employability Session - Interviews 07/11/2024
  • Employability Session - Interviews 07/11/2024
  • The product and customer lifecycle
  • The Customer Lifecycle – Part 1 12/11/2024
  • The Customer Lifecycle – Part 1 12/11/2024
  • The Customer Lifecycle – Part 2 14/11/2024
  • The Customer Lifecycle – Part 2 14/11/2024
  • The Product Lifecycle – Part 1 19/11/2024
  • The Product Lifecycle – Part 1 19/11/2024
  • The Product Lifecycle - Part 2 21/11/2024
  • The Product Lifecycle - Part 2 21/11/2024
  • CUSTOMER ACQUISITION
  • Variation of Acquisitions Pt 1 26/11/2024
  • Variation of Acquisitions Pt 1 26/11/2024
  • Variation of Acquisitions Pt 2 28/11/2024
  • Variation of Acquisitions Pt 2 28/11/2024
  • New and Repeat Business – Pt 1 03/12/2024
  • New and Repeat Business – Pt 1 03/12/2024
  • New and Repeat Business – Pt 2 05/12/2024
  • New and Repeat Business – Pt 2 05/12/2024
  • Relationship Marketing - Benefits and Restrictions Pt1 10/12/2024
  • Relationship Marketing - Benefits and Restrictions Pt1 10/12/2024
  • Relationship Marketing - Benefits and Restrictions Pt1 12/12/2024
  • Relationship Marketing - Benefits and Restrictions Pt1 12/12/2024
  • EPA Project Preparation - Workshop 11/02/2025
  • EPA Project Preparation - Workshop 11/02/2025
Completion rules
  • All units must be completed
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